Quality is  the most competitive feature of a tourist offer or product that will result in long-lasting customer loyalty.

 Worried about your rising marketing costs? What if the product marketis itself! A quality product can indeed market itself, by word of mouth, tripadvisor, wayn.com or booking.com, facebook and many places more. Spend your money in product quality instead of ever more marketing.

Read more on the advantages of quality management and certification in travel and tourism…