CSR in Travel Quality

CSR in Tourism and Travel

Corporate Social Responsibility of
Travel Products and Services

The „Quality in Travel – CSR“ certifies your responsible behaviour in the travel and tourism market with regard to employees, your partners, the society and the environment. CSR should not only rephrased Corporate Social Responsibility but also as Corporate Sustainability and Responsibility. In addition to our general criteria the following points are important:


  • Your company commits itself explicitly to the guiding principles of CSR and the Global Code of Ethics for Tourism of UNWTO
  • You name a representative of you company who is in charge of CSR and equipped with time/money resources and competences
  • Your company strives to follow the guidelines of ISO 26000  (social responsibility)


  • Child protection: the company has signed the Child Protection Code (http://www.unicef.org/lac/code_of_conduct.pdf)
  • You do not employ children on a regular basis
  • You pay least average wages for your employees
  • There are clear overtime regulations
  • Regular surveys of employee satisfaction
  • Some form of representation of employee interests


  • Monitoring of customer satisfaction with special reference to responsibility and sustainability
  • Workflow for reacting and answering to customer feedback
  • You inform the customer on the sustainability of your products


  • You give preference to sustainable means of transport and accommodation
  • The company prefers green energy, if available and monitors its energy consumption
  • If you are able to demonstrate to your
    customers that your goods and/or services are produced in an
    environmentally sustainable manner according to ISO 14001, the point “sustainability” requires no more proof

Supply Chain/Cooperations

  • You monitor the CSR index and practice of your partners and suppliers
  • You review the standard of sustainability of your partners and suppliers and you try to influence them in the direction of sustainability and responsibility


  • The company protects the cultures of the respective destinations
  • Your travel products are able to convey a fair picture of the regional cultures involved and do not interfere more than necessary with the practice of those cultures

Quality management

    • General strategy, aims, unique selling propositions, image, quality demands
    • Own quality criteria according to strategy and formulation of Key Quality Indicators (KQI)
    • Souces oft he KQI (e.g. feedback of customers and partners, staff education programme, staff satisfaction etc.)
    • Clear structure of responsibilities and workflows of quality related issues in the company
    • Evaluation of the KQI on a regular basis and written reports about them
    • Written reports on quality relevant changes in the company

If you are interested in a Quality in Travel CSR Certification,  ask for a detailed list of the criteria!